Steve Jobs Speech

http://br.youtube.com/watch?v=lSiQA6KKyJo&feature=related

In this speech, you can notice that Steve Jobs was really recognized by the public at that event. It was really important, because he was more close to that audience. So, he talked things that for another public it could not work as well it worked.
In the beginning of the speech, the speaker breaks the ice when he says: “Hi, I’m Steve Jobs”. It is an ice breaker because the audience was there to watch his speech. It worked, because people laughed.
During all the speech, Steve Jobs made comparisons between IBM and other companies. He always pointed that IBM made mistakes and that it was making a mistake with Apple also. He showed that all the wrong decisions that IBM made, the other company enjoyed it to make right decisions. The same was happening with the dispute with Apple.
To make the presentation of the advertising, Steve Jobs made a good comparison. The year was 1983. He goes in advance and talks about previsions about 1984. He means that IBM was in the hand of Apple and wants to combine forces to dominate the industry of personal computers. To finish his thought, he mentions the George Orwell’s book 1984. He compared IBM to a company that wants to control the loves of all people. After this emotional appeal, he shows the advertising.
This speech was successfully because Steve Jobs was familiar with the audience and had already a lot of credibility through that specific public. So, he did not need to show why he deserved to be listened. But more than that, he made a really successfully speech, using many strategies that were efficient, like his ice breaking at the introduction, the comparison with IBM, the emotional appeal and he did not change the type of his speech at any time, always focusing in the IBM.