Obama's race speech

Great speech.
In this speech senator Barack Obama clearly uses Aristotle's ETHOS method which is a way of persuading through the speakers credibility. "And as long as i live i will never forget the fact that in no other country on earth is MY STORY even possible". The way he associates with the general American culture from his own roots as son of a black immigrant father and an white american mother, is highly effectice in establishing credability with the audience. His movement, eye contact, and posture clearly defines his confidence, which is an important factor in speaking about a sensetive subject such as race. Obama speaks of church attendence , also a key in establishing credability. (like Martin Luther King, he uses religon to give examples which makes his examples sacred and solid).